Living up to its name Ikon leads the pack in premium quality offering in the Lager beer category. Ikon Premium lager is one of India's most upcoming premium beer brand. It is a smooth light lager with average alcohol content (5% v/v Alcohol) and a distinct rich golden colour produced under stringent quality control measures. Ikon has a distinctive flavor and is brewed using only the finest ingredients and extended lagering to deliver a rich, malty palate with a fine balance of bitterness.

Selected quality of Indian Barley malt is milled to specifications using an imported malt mill. Demineralised carbon-filtered water, burtonised to get the best of lager flavors is then used to mash in the grist.

Pregelatinised rice flakes of superior quality are added as an adjunct for the soothing color and flavors. Kettle sugar up to 6% of the extract gives the finishing stability and taste to the beer. The imported Hops extract and Pellets give the beer a welcoming aroma. The aroma from the special hops is irresistible. It has a characteristic hop aroma with exceptionally good head-retention qualities.The Mashing profile, wort separation, boiling the extract with an external calendria and separation of proteins in whirlpool are all carried out through the world's renowned Alfa Laval Brew house, totally in a PLC based environment.

Ikon ranks as a favorite for consumers looking for a light lager or those with a penchant for a highly lively lifestyle. Over 100,000 cases in two states have been consumed in one month of the rolling of the product in the market.